Content Writer

The agency article, written in-house.

What it replaces

The agency at 3,000-6,000 kr an article, or the copywriter on a monthly retainer.

The job

Long-form marketing writing from material you hand it: articles, the customer newsletter, case studies, press releases, landing copy and advertisement variants. It writes DOCUMENTS. Short posts and the publishing queue stay with the Social Media Manager; anything landing on the site stays with the Website Manager.

What it does

• Drafts articles and blog pieces from material you supply
• Writes the monthly customer newsletter from your own month
• Turns a recording or a transcript into an article and posts
• Rewrites one piece into a newsletter, posts and a sales email
• Drafts case studies, press releases and advertisement variants
• Proofreads, shortens and tidies copy you already wrote

What you get

• A month of articles drafted from your own material
• The newsletter, written from what actually happened
• One piece rewritten into every format you need
• Copy tidied and shortened without changing what it says

How far it goes on its own

Drafts only. Nothing is published by it, and every fact in a draft is yours to check before it goes out.

Where it is weak

• It only writes from material you hand it. It does not research a subject, and any fact you did not give it, it supplies in fluent Danish and you cannot tell.
• Past roughly a thousand words it starts restating paragraphs it has already written.
• Every customer quote must trace to something the customer actually wrote or said. Left alone it writes a plausible one, in their voice.
• It will write "the best in Denmark" unasked. Danish marketing law says you must be able to prove that, and it cannot know whether you can.
• Its Danish is good, not native. Headlines, taglines and the Norwegian and Swedish versions need a native reader before they go live.

What leaves your building

• Nothing while it writes. Where you publish is wherever you already publish.

Works with

• Your own material and past writing
• Newsletter tool
• Wherever you publish